Our Process 
Focus groups used to be a time-consuming, expensive, and laborious process. And some still are. But they don’t need to be. Legal Focus Group has brought this process into the digital age making it more efficient, more cost-effective, and more reliable.
We tailor each session to your needs – jurisdiction, demographics, timeline, etc. We pull from a pool of qualified and verified participants based on your parameters. Each session includes six-12 participants and lasts about 90 minutes. They are held online in a secure video conference room, which means people don’t have to find your office, and we can get right down to it.
Our process provides all the advantages of a traditional focus group, while making is faster, easier, more flexible, more affordable, and more reliable.
Subscription Options
We offer rates on a case-by-case basis or through a subscription service. Most of our clients end up utilizing our services over and over. Many firms handle at least a dozen cases per year with estimated case value or exposure greater than $100,000.
A subscription allows you to save on a service you will use throughout the year. The annual subscription option starts at 24 hours, i.e. 12, two hour sessions with 7-12 participants.
Our goal is to save you time, resources, and provide better insight into the issues and value of the case at bar.
Annual Subscription
Caswell Prewitt
Innovative Solutions
Caswell’s educational journey began in Virginia, graduating from Woodberry Forest School in 2012. He then moved to Dallas, Texas where he received his bachelor’s degree in finance from Southern Methodist University’s Cox School of Business.
Upon returning to Wilmington, NC in 2016, Caswell spent the next four years building professional experience in finance and accounting with GE Nuclear, Pharmaceutical Product Development (PPD), and Yogasleep while simultaneously participating in several private real estate investment deals. He went on to attend UNC-Chapel Hill’s Kenan-Flagler Business School, receiving his MBA in 2022 with a concentration in Entrepreneurship. He began developing Legal Focus Group with his longtime friend and co-founder, Devlin Horton, an accomplished trial attorney in NC. The rapid evolution of videoconferencing technology was borne out of necessity during the Covid Pandemic, but he recognized the incredible value that could be created by leveraging these tools to make focus grouping cases easier, simpler, and more affordable for attorneys. Caswell has conducted dozens of focus groups as both moderator and presenter and has a unique ability to connect with people from all walks of life. Through a strong work ethic and appetite for research, he maintains a reputation of honesty, integrity, and professionalism in the community.
On a personal note, Caswell is an avid outdoorsman, surfer, and chef. He spends most of his free time on the south end of Wrightsville Beach taking walks with his wife and fox-red lab Lumina (Lu) or fishing for supper in the surf zone.
George Ives
George leads growth and operations at Legal Focus Group, helping attorneys access fast, reliable insights through remote legal focus groups. He brings deep experience in client-facing strategy roles across consulting, technology, and marketing. George holds an MBA from UNC Kenan-Flagler and is passionate about delivering high-impact solutions that support better trial outcomes.
George and his wife live in Wilmington with their dog, Stella, where they enjoy spending as much time as they can on the water.
Devlin Horton
Experience That Counts
Devlin has experience that counts.
In addition to aggressively litigating serious personal injury and wrongful death cases, he has represented many national and specialty insurance groups and companies, small and large businesses including Fortune 500 corporations, municipalities, and public utility companies. Devlin has tried numerous cases to jury verdicts in state and federal court. He also has a track record of favorably settling large claims for clients before trial.
Devlin received his law degree from the University of North Carolina at Chapel Hill. As an undergraduate, Devlin worked for the Department of Justice in the United States Attorney’s Office on several trial teams with federal prosecutors. Devlin’s experience in the courtroom as an undergraduate led him to his career as a trial lawyer.
