Our Process 
Focus groups used to be a time-consuming, expensive, and laborious process. And some still are. But they don’t need to be. Legal Focus Group has brought this process into the digital age making it more efficient, more cost-effective, and more reliable.
We tailor each session to your needs – jurisdiction, demographics, timeline, etc. We pull from a pool of qualified and verified participants based on your parameters. Each session includes six-12 participants and lasts about 90 minutes. They are held online in a secure video conference room, which means people don’t have to find your office, and we can get right down to it.
Our process provides all the advantages of a traditional focus group, while making is faster, easier, more flexible, more affordable, and more reliable.
Subscription Options
We offer rates on a case-by-case basis or through a subscription service. Most of our clients end up utilizing our services over and over. Many firms handle at least a dozen cases per year with estimated case value or exposure greater than $100,000.
A subscription allows you to save on a service you will use throughout the year. The annual subscription option starts at 24 hours, i.e. 12, two hour sessions with 7-12 participants.
Our goal is to save you time, resources, and provide better insight into the issues and value of the case at bar.
Annual Subscription
Caswell Prewitt
Innovative Solutions
As co-founder and CEO of Legal Focus Group, Cas leads the company’s research methodology and day-to-day execution. Since founding LFG in 2021, he has facilitated thousands of hours of live, virtual focus groups, working directly with attorneys to surface honest juror reactions and decision-making signals.
Cas brings a background in finance, accounting, and FP&A, with prior experience across corporate finance and private investment. He earned his MBA from UNC Kenan-Flagler, where the idea for Legal Focus Group took shape alongside co-founder Devlin Horton, a North Carolina trial attorney. Recognizing how advances in videoconferencing could fundamentally change legal research, Cas helped build LFG to make focus groups faster, simpler, and more accessible without sacrificing rigor.
Known for his ability to connect with people from all walks of life, Cas is deeply involved in ensuring each group is thoughtfully designed, professionally moderated, and operationally seamless. His work reflects a commitment to neutrality, clarity, and disciplined execution.
Outside of work, Cas lives in Wilmington, North Carolina with his wife and their lab, Lumina (Lu). He enjoys spending time outdoors, surfing, cooking, and fishing along Wrightsville Beach.
George Ives
George leads growth and operations at Legal Focus Group, helping attorneys access fast, reliable insights through remote legal focus groups. He brings deep experience in client-facing strategy roles across consulting, technology, and marketing. George holds an MBA from UNC Kenan-Flagler and is passionate about delivering high-impact solutions that support better trial outcomes.
George and his wife live in Wilmington with their dog, Stella, where they enjoy spending as much time as they can on the water.
Devlin Horton
Experience That Counts
Devlin has experience that counts.
In addition to aggressively litigating serious personal injury and wrongful death cases, he has represented many national and specialty insurance groups and companies, small and large businesses including Fortune 500 corporations, municipalities, and public utility companies. Devlin has tried numerous cases to jury verdicts in state and federal court. He also has a track record of favorably settling large claims for clients before trial.
Devlin received his law degree from the University of North Carolina at Chapel Hill. As an undergraduate, Devlin worked for the Department of Justice in the United States Attorney’s Office on several trial teams with federal prosecutors. Devlin’s experience in the courtroom as an undergraduate led him to his career as a trial lawyer.
